DETROIT -- Robert Bosch Corp. says it expects to achieve another year of double-digit sales growth in North America through its usual method of grabbing market share from competitors.
The North American arm of Robert Bosch GmbH of Germany and its arsenal of well-funded research scientists continue to make inroads against competitors.
The U.S. unit, in Farmington Hills, Mich., reported $5.2 billion in North American automotive revenue in 2004, up 16 percent from the year earlier.
This year Bosch expects to increase sales by 13 percent despite lower production from two major customers, General Motors and Ford Motor Co. But GM, Ford, the Chrysler group, Honda Motor Co. and Toyota Motor Corp. recently said they will make electronic stability control systems standard on all SUVs. That's a major product line for Bosch, along with automatic brake controls and chassis systems.
"That technology was brought to the market 10 years ago by Bosch," says Kurt Liedtke, CEO of Robert Bosch Corp. "We use innovation to separate us from our competitors."