"I think this is a good-priced car," Flex says of the Fusion. "It still has that Americana look. Simple stuff like the way the exhaust pipe is cut out and the way the car already appears to be lowered makes it appealing."
The Fusion is scheduled to arrive in showrooms this fall. It is expected to have a base price under $20,000.
Flex says he plans to customize the Fusion with wheels, chrome accents, tinted windows, exhaust modifications and two TV sets. He plans to paint the car's mirrors to match its exterior color.
Flex will give away the Fusion and F-150 he is customizing after the summer tour. He will coordinate the contest on his Web site, funkmasterflex.com.
Ford's black marketing agency, UniWorld Group Inc. in New York, brokered the deal between Flex and Ford.
James Malone, the agency's group account director, says Flex brings panache to the Ford brand.
"He brings some style and pizzazz to Ford, which is really a tried and true brand," Malone says. "We're going to have him show another side of Ford and the product line that (people) don't see beyond the Mustang GT and Ford GT. They've got some exciting vehicles coming, and we want to get Flex involved in those."
Malone says the agreement with Ford also calls for Flex to customize versions of the Explorer SUV and the 2007 Expedition SUV.
On an episode this month of MTV's "Total Request Live," Flex touted a Ford Excursion limousine and a 2005 Mustang GT convertible as "ultimate" prom vehicles.
Through his customizing group, Team Baurtwell, Flex has customized vehicles for musicians Mariah Carey, Moby and Wyclef Jean; model Tyra Banks; and sports figures Tracy McGrady and John Madden.