A theme that keeps coming up in Automotive News is whether sales of big SUVs are declining because of higher gasoline prices.
Anyone who can afford a $40,000-plus vehicle can afford significantly higher gasoline prices than even those of today. That's a given. What those buyers can't afford is the constant berating and vilification from the press and neighbors and other drivers.
There will be a fundamental shift from big SUVs to sport wagons because of public and peer-group pressure, not higher gasoline prices.
Many articles in the last two months use the phrase "gas-guzzling SUVs" at least once.
Also, generating more than twice the greenhouse gases of cars doesn't help you look environmentally aware.
Also, they are not as safe as they were first thought to be.
Owners of large SUVs are being seen as the cause of many real or imagined problems with the industry, the environment and our culture. It is an uncomfortable position that many current SUV owners and potential buyers may be unwilling to occupy in the future.