Who you gonna call? Ghostbusters?
In "The ghosts of diesels past choke GM" (in some editions of the May 9 issue), your reporter made a reasoned case about the opportunity and benefits of light-duty diesels, but he spent far too much time needling General Motors with a trip down memory lane reminiscing and speculating about what could have been had the initial diesels of the 1970s taken off.
How is dredging up a nearly 30-year-old experience helpful or relevant to making the case for today's clean diesel?
Consumers who will ultimately make those clean diesels successful for GM and other manufacturers probably weren't even born in 1978.
Consider the availability of diesel fuel. Everyone perpetuates a concern about diesel fuel availability as another barrier to getting more diesels in the United States.
Yet, when we surveyed 1,000 people about whether diesel fuel was readily available at their local service station today, 70 percent said it was.
Clearly there are still hurdles for manufacturers and consumers to gain confidence in new diesel products, but there is no better time to be talking about and delivering on the progress and potential of clean diesel technology than right now.
Hey, I had to wait in line (behind another car) the last time I filled up my diesel.