DETROIT -- Ford Motor Co., which has warned that its core automotive operations may not be profitable this year, said on Friday that its chief information officer was taking on the added responsibility of heading corporate strategy.
Effective immediately, Marv Adams, senior vice president and chief information officer, will take on the added role, the No. 2 U.S. automaker said.
Former Vice Chairman Allan Gilmour was responsible for corporate strategy at Ford until he retired in February.
In his expanded role, Adams will report to Bill Ford, the company's chairman and chief executive, on corporate strategy matters. As CIO, he will continue to report to Jim Padilla, president and chief operating officer.
Adams joined Ford in December 2000. Since that time, he has been responsible for overseeing the company's global information technology strategy, development and infrastructure.
Dick Van House, Ford's executive director for automotive strategy, will now report to Adams, the company said.
Both Ford and crosstown rival General Motors are struggling with rising health-care and raw-material costs and the impact of recent debt-rating downgrades to "junk" status.
GM and Ford have also been hard-hit by flagging demand for their fuel-thirsty large and mid-size sport utility vehicles, and industry analysts expect Ford to report the 12th consecutive monthly decline in its U.S. vehicle sales next week.