Infiniti Division Vice President Mark Igo
The goal is to give the dealerships a uniform, comfortable look, said Mark Igo, Infiniti Division vice president. Infiniti did not say how much the changes would cost each dealer, or whether Infiniti would subsidize the remodeling.
Infiniti has 177 dealerships in the United States.
The design change comes as the luxury division of Nissan Motor Co. Ltd. expands its sales globally. Infiniti expects to begin selling vehicles in South Korea, China and Russia within the next three years.
In addition to the United States, Infinitis are sold in Canada, Taiwan and the Middle East.
This is the first move to overhaul Infiniti dealerships since the division began selling cars in the United States in November 1989.
The makeover program, named the Infiniti Retail Environment Design Initiative, is similar to a program launched for the Nissan Division in 2001. Design firm Lippincott & Mercer of New York, N.Y., helped create the new Nissan and Infiniti dealership designs.
The program is not mandatory, Igo said, but all Infiniti dealers will be encouraged to adopt the new look. Dealers can remodel existing showrooms or build new ones. The first dealerships with the new look will be finished in spring and summer of 2006.
The new showroom design will lead customers from the entrance lobby to a sales lounge to product gallery and on to a "dramatic reveal of the Infiniti vehicles," the automaker said. The plan also calls for new designs for the delivery and service lounges. Exterior changes will include new signage and an Infiniti brand "pylon," the automaker said.
Through the first four months of this year, Infiniti's sales are up 5.9 percent to 43,724 units.
Images of Inifiniti's vision for its dealerships.
You may e-mail Gail Kachadourian at [email protected]