FARMINGTON, Pa. -- Riding a wave of new vehicles, Subaru of America forecasts 2005 U.S. sales will increase 9 percent over 2004 and break 200,000 units for the first time.
But to reach that target, Subaru needs to sell at least 17,000 units of its new seven-seat B9 Tribeca sport wagon, said Kunio Ishigami, Subaru of America CEO, at a press event here.
Two vehicles will play a big part in Subaru's effort: the face-lifted Forester small sport wagon and the Legacy. The Legacy and the Outback, which use the same platform, were redesigned last year.
Subaru expects to sell 204,500 vehicles in the United States this year, including 10,000 units to fleets, said Fred Adcock, executive vice president of Subaru. Last year Subaru sold a record 187,402 units.
Sales through April were up 5.4 percent. But according to numbers provided by Adcock at the 2006 Forester launch, sales of the Baja and Impreza will decline in 2005 compared with 2004.
Subaru expects to sell about 93,500 Legacy and Outback models this year, up from 89,453 in 2004.