We took our second-quarter volume down appropriately, particularly in SUVs. That was a wise thing to do, especially since we're coming out with a new Explorer and Mountaineer. We didn't want to have a backlog of them in inventory. That will have some implications in the second-quarter revenue.
In some cases, we're faced with similar issues. Let's be very candid: Since we put together our revitalization plan in late 2001, at that point in time, we assumed the money against the market would be something like 13.5 to 14 percent. When you look at it today, Ford Division, it's probably in the range of 18 percent. Chevrolet is higher than that because we only go about 80 percent of what Chevy does. Lincoln Mercury is higher. So five points easily we traded off there. That's huge. Five points, when in your best years you were 5 to 6 percent return on sales. That's a big hit.
Other factors: If you took a look at the climb in health care, we anticipated some growth but not double-digit growth year over year over year. That implication to us is, in that four-year period, about $2.5 billion.
Currency: We sat there in 2001 saying, "Hey, you think the euro will get equal to the dollar?" We were sitting at 88 to 90 cents. We're sitting at $1.30 to $1.35 now. That's crazy. The pound is at $1.90 to $1.95. The (Swedish) krona is way the heck up there. We just never would have imaged that. The Canadian dollar has a huge impact. Going from 61 cents or 62 cents all the way up to 75 or 80 cents is huge. The cumulative effect (of currency exchange) is probably another $2.5 billion.
Nobody expected the commodity prices were going to go haywire on us. What would happen to you if we doubled your newsprint costs and told you over the next three years your net pricing was going to go down 5 to 8 percent? You'd have a little difficulty.
The other thing that set in is, as we rolled out of last year, we didn't see a huge impact of fuel prices on some of our bigger products. We had a phenomenal December for the F series. As January and February came in, it became clear that we were seeing some implication from fuel prices. It affects the margins.
So we've got our challenges, and we're taking them on.