DETROIT -- General Motors has said that one of the reasons it cut prices on 22 of its mid-sized SUVs in February was because Internet shoppers weren't giving the automaker a fair shake.
Overall, GM is moving to a more value-based pricing strategy that will result in sticker prices closer to transaction prices. That may equate to more interest from Internet shoppers.
If data from one influential Web site is any indication, GM could use the help.
According to Edmunds.com, an automotive research firm whose Web site allows consumers to compare vehicle attributes and prices, site visitors are tuning into Japanese automakers and tuning out GM.
Edmunds reports that only one GM vehicle has appeared in the top 50 most-researched vehicles each month since last November. Mostly, that vehicle has been the Chevrolet Equinox. In April it was the Pontiac Solstice, which was the 43rd most-researched vehicle on Edmunds' list.
By comparison, in April, Toyota Motor Corp. (Toyota-Lexus-Scion) placed 13 vehicles in the top 50 and four in the top 12. Honda Motor Co. (Honda-Acura) placed nine vehicles on the list in April and occupied five of the top-10 spots, including No. 1, which was held by the Accord. Ford Division placed four on the list. The Chrysler group had three.