Mercedes-Benz boss Eckhard Cordes may be right when he says raising his brand's quality is more than simply achieving the top score in the J.D. Power and Associates Initial Quality Study.
That study is a limited measure of quality. Traditional Mercedes-Benz quality means having a well-appointed car, including the latest in electronic gadgetry and comfort items. Cars with those components tend to have more problems than bare-bones cars. Mercedes' quality was never about having the fewest things gone wrong.
But competitor Lexus scores well on the Power study. And if Hyundai can improve its score by learning how to take the test, maybe Mercedes-Benz should, too.