Len Hunt wants to return the Volkswagen brand to its core values of affordable German engineering and vehicles that are exciting to drive.
It's a formidable task. VW lost about $1.29 billion in North America last year. And U.S. sales of the Volkswagen brand were off 18.9 percent through April compared with the year-ago period.
Hunt, 49, anticipates VW will improve sales as it launches the replacement for its best-seller, the Jetta, and the arrival of the new Passat in August. In the coming 24 months, VW will launch about 10 new vehicles, including variants.
Hunt, became executive vice president in charge of the Volkswagen brand in North America on March 1, 2004. He previously was in charge of Audi of America, leading the charge to improve quality and reposition it as a premium brand.
Before coming to the United States in January 1999, Hunt was the managing director of Audi UK, a post he held for five years.
Before joining Audi he worked at Jaguar and the Rover Group. He talked with National Editor Dave Guilford and Staff Reporter Diana T. Kurylko.