LOS ANGELES -- Paul Sellers, who had been Hyundai Motor America's executive director of marketing, has been named executive director of national sales. Sellers' primary areas of responsibility will be national fleet sales and remarketing.
A spokesman said that Sellers' title stayed at the same level, and that the switch was not a demotion. But Sellers previously reported directly to Hyundai Motor America CEO Bob Cosmai. Now he reports to Ed Bradley, vice president of national sales. Bradley reports to Cosmai.
Sellers came under internal fire after his pointed comments about his Korean bosses were printed in Automotive News in November, say company insiders. He questioned the ability of Hyundai to sell 1 million annual units in the U.S. by 2010. He also said launching a luxury division before then "makes absolutely no sense."
Sellers joined Hyundai in 2000 from American Honda, where he was a top marketing executive. Sellers' replacement in marketing has not been named. In the meantime, those duties will be handled by John Krafcik, vice president of product development and corporate strategy.
You may e-mail Mark Rechtin at