We have adjusted to the Japanese automobile companies and their presence in the United States. They are importers and, to a large extent, manufacturers.
And we've figured out that the Koreans are here to stay and have raised the quality of their vehicles dramatically.
We still must determine what to do about the Chinese. They are coming. We're not sure when or how, but we know they'll be here soon.
Meanwhile, Europe hasn't seen the same massive influx of Japanese automakers. It's only in the past couple of years that their market share and volume have grown substantially. Now they've added some of their luxury brands and are enjoying considerable success in Europe.
The Koreans also are coming on strong in Europe. After a few less than successful forays into that market, it looks like they mean business.
And Europe likely will get the Chinese this year. There are reports that a couple of Chinese brands could be sold in Europe as early as this fall.
That will be hard for the European market to absorb. Having carmakers from all three Asian countries show up in Europe at the same time is a nightmare.
Competition means better cars with higher quality at lower cost. But when there is a deluge of new brands and new models, it is a challenge for the existing brands.
It took the Japanese two decades to get established in the United States. It took the Koreans one decade, and now the Chinese will try to do it in just a few years because they learned how to do it from their neighbors.
There is another challenge.
Usually, when you add a competitor, other brands lose market share and volume. It could be difficult for the European automakers because there already is stiff competition among the existing brands.
The only bright spot is that the new brands will need dealers to sell and service their new cars and trucks.
It seems natural that they would use a franchised dealer network. So we ought to see many new dealerships with new signs featuring those new brands.
This business just keeps getting more interesting.