While many automotive minds are focused on business opportunities in China, the US government is offering advice on how suppliers can get into Sweden.
Keith Curtis, the senior commercial officer in Stockholm for the US Commercial Service, will be explaining why Sweden is an attractive market during a presentation at the SAE.
Curtis is a kind of economic diplomat charged with promoting business relationships between Americans and Swedes.
He said Sweden has healthy automotive and aerospace industries. The country has companies that are interested in America’s high-quality, advanced-technology products, especially those with safety and environmental functions.
Many Swedish business leaders are already familiar with the US. Plus, Sweden serves as a gateway to other Nordic and Baltic countries – a region with $860 billion (about E664 million) in annual economic activity. That’s more than Canada or Mexico, Curtis said.
“All these things add up,” he said.
The trade promotion presentation is the first of its kind for the Commercial Service at the annual SAE World Congress. Other markets will be featured in future years, officials say.