LOS ANGELES -- Jim Farley, who oversaw the national launch of the Scion brand, has been named vice president of marketing for Toyota Division.
Under Farley's watch, Scion introduced three vehicles and has quickly shot past 100,000 sales a year.
According to Toyota data, Scion has the youngest principal drivers of any brand sold in the United States.
His new job is part of a reshuffling of Toyota executives sparked in part by the retirement of Denny Clements, general manager of Lexus Division.
The appointments are effective immediately.
Farley will report to Jim Lentz, Toyota Division general manager, who previously held the Toyota marketing post.
Taking Farley's spot as Scion vice president is Mark Templin, formerly Lexus vice president of marketing. Templin's Lexus post also included long-range strategic planning duties.
Since joining Toyota in 1990, Templin has been at Lexus.
The Lexus marketing job will be assumed by Deborah Meyer, a relative newcomer to Toyota.
Since coming from Lincoln Mercury and Mazda marketing jobs in 2001, Meyer has been corporate manager for Toyota marketing communications.
In other Toyota moves:
He replaces Bob Carter, who was recently promoted to general manager of Lexus Division.
Fein replaces George Christoff, who will head Toyota's Cincinnati region.
You may e-mail Mark Rechtin at [email protected]