The nation's largest dealership group is offering 20,000 used vehicles for sale on a new Web site.
On Friday, April 1, the 270 dealerships owned by AutoNation Inc. listed used-vehicle inventories on LiveDealAutos.com.
Terms of the agreement were not disclosed.
Gary Marcotte, AutoNation's vice president of new- and used-vehicle operations, cites LiveDeal's emphasis on reaching consumers in local markets.
"Wherever a customer is looking for a new or used vehicle online, we want to be there," Marcotte says.
LiveDealAutos.com is part of LiveDeal.com, a year-old Web site that is similar to eBay. The site's Web page dedicated to used-vehicle sales launched on Feb. 1.
Devon Cohen, LiveDeal's vice president of marketing, says the Web site attracts about 1 million visitors each month. Nearly one-third of those visitors look for vehicles, he says.
Before it added AutoNation's inventory, LiveDealAutos listed about 7,000 used vehicles for sale. About 70 percent of those listings are from private owners and the rest are from dealers, Cohen says.
AutoNation, of Fort Lauderdale, Fla., sold 239,999 used vehicles in 2004. It offers new and used vehicles for sale on popular Web sites such as MSN Autos, Edmunds.com and AutoTrader.com, Marcotte says.
The agreement with LiveDealAutos gives AutoNation's used-vehicle inventory top billing on the Web site's listings of vehicles for sale in about 200 U.S. markets.
LiveDeal guarantees dealers that the number of contacts they receive from the Web site's users each month will equal at least 20 percent of the number of vehicles they pay to list on the site. If that does not happen, they are entitled to a full refund.
Cohen says dealers pay LiveDeal $500 a month to list their vehicles in each territory. He says LiveDeal gives volume discounts to companies that list in multiple territories.
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