Susan Docherty wants dealers' imput on the Hummer certified program.
Hummer plans to begin a certified program in May or June. That's when the brand expects the first of its 3-year-old off-lease SUVs to return to the market.
That time frame also coincides with the launch of the 2006 mid-sized Hummer H3.
Hummer Marketing General Manager Susan Docherty expects the certified program to complement an expanded product line and new retail facilities built by Hummer dealers.
A certified used program is "a key marketing strategy for any premium brand," Docherty says.
The industry sold 251,724 certified used vehicles in the first two months of 2005. That's 3.9 percent increase over the year-ago period.
GM sold 85,359 certified used vehicles in the first two months, 364 more than in the year-ago period.
GM sells Buick, Chevrolet, GMC, Oldsmobile and Pontiac certified used vehicles under its GM Certified brand. Cadillac, Saturn and Saab have separate programs, as will Hummer.
Hummer sold 3,730 new vehicles in the first two months of 2005, an 8.3 percent decline from the same period last year.
Leases account for one-fourth to one-third of sales of new Hummers, a spokesman says.
The company expects 5,000 to 10,000 Hummers to come off lease each year.
Hummer's national dealer advisory council will review the certified used-vehicle program in April or early May, Docherty says.
"A lot of our dealer advisory board members also have (other) franchises," she says. "There always are new ways to approach these programs. I think it's important to get their input."
Hummer's certified used-vehicle warranty will more closely resemble the Cadillac program than the GM Certified program, Docherty says.
The GM Certified warranty is for three months or 3,000 miles after the new-vehicle warranty expires. Cadillac's certified used-vehicle warranty is for six years or 100,000 miles from when the vehicle was sold as new.
To prepare for the certified program, Hummer has extended its new-vehicle warranty from three years or 36,000 miles to four years or 50,000 miles. The longer warranty takes effect with the brand's 2006 models.
Docherty says the most popular Hummer lease term is three years. A two-year lease also is common. The longer new-vehicle warranty will cover many off-lease Hummers in future years.
That coverage, coupled with the certified used-vehicle warranty, will make certified Hummers more attractive to buyers, Docherty says.
Hummer has not released details of its certified warranty.
Docherty adds: "You want to make sure you have the right warranty."
You may e-mail Arlena Sawyers at [email protected]