Willis Johnson tells remarketers that they should use his online technology, along with physical auctions, to sell their wholesale used vehicles. He says many independent auctions are signing up.
Johnson is CEO of Copart Inc. of Fairfield, Calif. His sales pitch explains how he uses the technology his company developed, VB2, to sell the salvage vehicles he handles for consigners.
VB2 - short for "virtual bidding, second generation" - also can sell nonsalvage cars and trucks online, he says.
The notion of selling used vehicles on the Internet challenges the traditions of an industry built on sprawling auction sites. A big increase in electronic sales could mean auction companies no longer will need their large facilities.
Johnson says 38 independent nonsalvage auto auctions use VB2 to sell some of their inventory.
The technology gives its users access to the buyer bases of all auction companies that use the software, he says.
Many competing products allow sellers to show their vehicles only to their current buyers, Johnson adds.