When the ABC-TV drama "Alias" is broadcast in Spanish with English subtitles Wednesday night, Pontiac will follow suit.
Mary Kubitskey, Pontiac's advertising manager, says it will air a Spanish-language ad for the 2006 G6 mid-sized sedan. Like the show, the ad will have English subtitles.
Venezuelan race-car driver Milka Duno is featured in the 30-second commercial produced by Accentmarketing in Coral Gables, Fla., the division's Hispanic advertising agency since 2000.
The first woman driver to win a major international sports car race, Duno is driving for Pontiac in the Rolex Sports Car Series. She appears in Pontiac Spanish-language ads.
Kubitskey said the division had already purchased time on the program, but only this week learned that the program would be broadcast in Spanish.
"We acted quickly to take a commercial already running on Spanish-language television, subtitle it and get it to the network," she said. "This was not planned but gives us an opportunity to showcase Pontiac's diversity efforts."