Toyota and PSA/Peugeot-Citroen always seemed to get along well at their Czech joint assembly plant. But back in 2003, a PSA executive worried the two companies’ approach to design was too different.
“In a Japanese company, design comes second,” the executive said then. “What matters is that the car is robust and easy to build. European designers don’t care a fig whether the car will be easy to make or not.”
Since then, Toyota said it wants more emotional designs. And PSA learned it likes easier-to-build cars.