The Volkswagen group will not consider decontenting to make its vehicles more competitive in North America.
The VW group is facing a stiff currency challenge as it launches a product offensive in North America.
Cars like the VW Passat, the Audi A3 and upcoming vehicles like the Audi Q7 have to compete with the euro trading at more than $1.30.
Bernd Pischetsrieder, VW chairman, said US customers would not to buy VWs without features such as antilock brakes.
Said Martin Winterkorn, Audi chairman: “It is very difficult to decontent an Audi. It is very difficult to sell an Audi without ESP and quattro.”
Quattro, Audi’s all-wheel-drive system, is in 80 percent of the cars Audi sells in the US.