Hummer will consider producing its new entry-level H3 in Europe if “it makes economic sense,” says Hummer General Manager Susan Docherty.
“We already produce the H2 with Avtotor in Kaliningrad, Russia,” Docherty said. “I have not yet talked with Avtotor about the H3, but who is to say it wouldn’t do it with the H3 as well?”
Avtotor built 140 H2s for the General Motors susidiary last year. The contract knockdown assembler in the portion of Russia between Poland and Lithuania also makes cars for other GM brands and BMW.
This month, Hummer also named Dutch importer Kroymans Corp. as its exclusive distributor in 27 Euro-pean markets.
Hummer General Manager Susan Docherty expects the addition of the H3 this summer to help the brand sell 2,000 units in Europe by 2006. Hummer sold 600 H2s in Europe last year.
Kroymans is the European distributor for Hummer sibiling Cadillac.
Hummer, an SUV-only brand that is part of General Motors, is trying to increase sales outside the US. Europe is a prime target.
Hummer sold 430 H2s in Europe in 2003, its first sales year here, and 600 last year.
Only a limited number of Hummer H1s are sold in Europe because it is too wide for most European streets. The H1 is the civilian version of the Humvee military vehicle.
The new smaller H3 model, which shares an architecture with GM’s Colorado and Canyon pickups, starts production in the 3rd quarter in the US at GM’s Shreveport, Louisiana, plant.
The H3 goes on sale in Europe late this summer, with a 3.5-liter I-5 gasoline engine.
Hummer will offer the H3 with a diesel engine, but not at introduction, Docherty said.
“We absolutely need a diesel for Europe and global sales,” she said. “But we have not decided which one. It will be something out of the GM parts bin, and it will be something that ensures the H3’s off-road capabilities.”
Docherty expects to sell 500 H3s in Europe this year along with 600 H2s.
In 2006, she expects the brand’s sales in Europe to hit 2,000 units.
Hummer’s global sales goal is 30,000 units this year and 55,000 to 60,000 in 2006.