DETROIT -- Jeep vehicles play prominent roles in the movie Sahara. The adventure film premieres April 8.
The movie's main character, played by Matthew McConaughey, drives a Jeep Wrangler Unlimited on a treasure hunt in West Africa. The film also features the Jeep Grand Cherokee.
As part of the product placement campaign, Sahara director Breck Eisner filmed scenes featuring Jeep vehicles for TV spots.