Jeep will promote three limited-edition vehicles in an electronic newsletter to 240,000 owners and prospective buyers in late March.
Jeep is marketing Rocky Mountain versions of the 2005 Grand Cherokee, Wrangler and Liberty. They feature exterior trim changes and badges.
"We have a loyal group of owners who are typically interested in a new look," says Dan Tardella, Jeep marketing senior manager.
Dealer advertising associations will promote the models in print and radio ads, Tardella says.
The Rocky Mountain trucks will be displayed at the New York auto show this month.
Pricing for the Rocky Mountain Jeep is $1,000 to $2,135 more than the stickers of the models on which they are based.
The Grand Cherokee Rocky Mountain edition has a sticker price of $31,230 for the 4x2 model and $33,200 for the 4x4 version.
The Liberty Rocky Mountain edition is $24,035 for the 4x2 and $25,545 for the 4x4.
The Wrangler Rocky Mountain edition with a manual transmission is $23,025. With an automatic transmission, the sticker is $23,850.
All prices include destination and delivery charges.