Bentley has found such a sweet spot in the luxury market that Rolls-Royce now may enter the proletarian realm of $160,000 vehicles.
Not long ago, if you had asked a Rolls-Royce executive about a car smaller and cheaper than the $328,000 Phantom, you'd have drawn a sharp rebuke. Now BMW's legendary British brand admits it is kicking around the idea of a baby Rolls.
There is a lot of action where Bentley's elegant Continental GT is perched - above the highest-priced Mercedes and BMWs but well below the Phantom and Maybach sedans.
Bentley is changing the way the world looks at luxury. The Continental GT's sales volume may be modest, but small numbers multiplied by a not-so-modest price equals a nice business -- especially for dealers.