I retired recently after 31 years as a Chevrolet dealer.
In the first four pages of your Feb. 21 issue, you reported on two discontinued features by General Motors (sliding roof and four-wheel steering). Each was a costly mistake. The resources invested in those features could have and should have been focused on more marketable trends like hybrids and crossovers.
It's not that the discontinued features were particularly bad ideas; my brother is a longtime GM engineer, and they're the best in the biz. However, it is the brass who decide what makes it from the lab to the showroom.
When I began in the 1970s, Chevrolet had 20-some percent of the car market, and 30-ish in trucks; look how far we've fallen. It's sad.
The Asians continue to gain share by delivering high-quality, forward-thinking, what-people-want products through a well-treated dealer network that satisfies the customers. It's a pretty basic business axiom, is it not?