Ford Motor Co. will end production of the Thunderbird in July, and put the nameplate back on hiatus after a five-year run.
Since the Thunderbird was relaunched in 2001, Ford sold 54,360 units through the end of 2004. Sales peaked in 2002 at 19,085. Through February of this year, Ford has sold 1,516 of the roadsters.
The Thunderbird was originally launched in October 1954 as a 1955 model. The nameplate was used continuously on a series of coupes and sedans through the 1997 model year.
The Thunderbird name came back in 1999 on a two-seat concept car with styling inspired by the 1954 model. Public reaction helped convince Ford to put the car in production, using a modified version of the platform from the Lincoln LS sedan.
Ford's assembly plant in Wixom, Mich., built the reborn Thunderbird. It will continue to build the Lincoln LS and Town Car, and do final assembly work on the Ford GT.
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