DETROIT -- BBDO Worldwide wins the competition to be Mitsubishi Motors North America's advertising agency, according to sources. The agency will create national and regional advertising for the automaker.
BBDO of New York, which is part of the Omnicom Group, beat out TM Advertising of Dallas, part of the Interpublic Group of Companies; Publicis and Hal Riney of San Francisco; and Publicis West of Seattle. The last two agencies are part of the Publicis Groupe.
Mitsubishi's ad work has been handled by Deutsch of Los Angeles, another Interpublic Group agency. But it withdrew from the competition last January.
Mitsubishi's annual ad spending had been around $300 million. But the automaker dropped its 2005 budget to $200 million, according to Advertising Age, a sister publication of Automotive News.
Through the first two months of this year, Mitsubishi's U.S. sales are down 45.8 percent to 19,746 units. The automaker believes new advertising will help pull it out of a sales slump. Mitsubishi's sales fell 37.1 percent in 2004 to 161,609 units.
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