Honda is pushing to increase sales by increasing its number of dealers in Germany. The Japanese brand wants to increase its dealer network 30 percent and raise new-car sales per dealer 33.3 percent.
“We will find a further 80 sales partners, to reach 350 locations by the end of 2005,” said Honda Motor North Europe boss Hideo Tanaka.
Of those 80, he said Honda has 15 target towns in Germany for new dealerships. They are Bochum, Bonn, Braunschweig, Detmold, Giessen, Gross-Gerau, Heidelberg, Heilbronn, Ingolstadt, Koblenz, Landshut, Ludwigshafen, Ravens-burg, Reutlingen and Zwickau.
Honda sold 37,000 cars in Germany last year, an average of 150 per dealer. Tanaka has raised the per-dealer target to an average of 200 cars in 2005, and even higher in the future.
“We expect 42,000 new registrations in Germany in 2005, and this should increase to 70,000 units by 2008,” he said. “In 2010, we should manage to sell 100,000 units.”
The manufacturer’s subsidiary, Honda Bank, will offer financing plans to help dealers achieve the targets.
Honda is also introducing a new diesel engine for its CR-V sport-utility and FR-V medium minivan.
In addition, the new Civic lower-medium model debuts at the IAA in Frankfurt in September and Honda is also set to unveil the successor to the Legend large-segment sedan in early 2006.