Students at four of the world’s best-known design schools have been given a dream assignment: Come up with ideas for future Ferrari models.
“It is the first time Ferrari has ever held such a competition,” said Ferrari Deputy Managing Director Amedeo Felisa, who added that the carmaker even welcomes “wild innovations.”
The students’ designs must fulfill one requirement: “Each project must be immediately recognizable at a traffic light as a Ferrari, even if the prancing horse emblem isn’t visible,” Felisa said. “We are looking for different shapes, but they must still show the Ferrari soul.”
Italian design house and contract coachbuilder Pininfarina, which has styled nearly every production Ferrari made in the last half century, welcomes the fresh input.
“Over the years, we probably have built up walls to defend the Ferrari design tradition,” said Lorenzo Ramaciotti, head of Pininfarina design. “It is up to the students to break down these walls.”
Each school will submit five 1-to-4 scale models to the competition, which is called Ferrari: New concepts for the myth.
Decision made in July
The Ferrari Styling Committee and the senior management of Pinin-farina will evaluate the 20 models to determine the four best.
The winners will be announced in early July during the unveiling of all the models at the Galleria Ferrari museum, near the company’s headquarters in Maranello, Italy.
The students responsible for the four winning models will get to work temporarily at either Ferrari’s or Pinifarina’s design studio.