I am responding to the Feb. 21 column about dealer finance reserve.
Today's automotive consumers are savvier than ever. Most come into a showroom armed with independent information about models, competitive pricing, trade-in values and financing.
Contrary to the tone of Stephen Brobeck's commentary, the vast majority of today's dealers welcome that trend because knowledgeable consumers help make the process more efficient and more satisfactory for all concerned.
Part of being an informed consumer involves doing some homework to find the best deal on financing. Just as consumers have a choice on what vehicle to buy and where to buy it, they also can choose whether or not to finance through the dealer.
Consumer groups could serve the public best by recommending that people thoroughly research finance options and directing them to helpful resources.
Manufacturers and dealers alike are working hard and making substantial investments to keep up with ever-increasing consumer demands for information. Successful dealers know that full disclosure and openness help build trust with customers, and trust is the foundation for long-term relationships.