General Motors has put a new executive, Mark LaNeve, 45, in charge of sales and marketing in North America.
GM sales in the United States have been stagnant. In 2004, they fell 1.3 percent to 4,655,459. Market share fell from 28.3 percent to 27.5 percent. In January, sales fell 6.7 percent.
LaNeves promotion is part of a larger executive reorganization at GM in which various executives are taking global positions. John Smith, 54, the former vice president of vehicles sales, service and marketing for GM North America, was assigned to a new position, group vice president of global product planning. Smith will handle advanced vehicle development activities and report to Bob Lutz. Brent Dewar, 49, Chevrolet marketing general manager, takes LaNeves position as vice president of marketing and advertising. Dewar reports to LaNeve, and LaNeve reports to Gary Cowger, president of GM North America. Ed Welburn, vice president of design for North America is now vice president of global design. Welburn, 54, continues to report to Bob Lutz. Jim Queen, vice president of engineering for North America, becomes vice president of global engineering. Queen, 56, will continue to report to Bob Lutz. Larry Burns becomes vice president of research and development and strategic planning. He had been vice president of research and development and planning since May, 1998. He will continue his work on fuel cells, an alternative to the internal combustion engine. Bo Andersson, 49, becomes vice president of global purchasing and supply chain. He has been vice president of worldwide purchasing, production control and logistics since December, 2001. James Bovenzi, 47, becomes vice president of purchasing for North America. He reports to Andersson and Cowger. Ed Koerner, 55, becomes vice president of engineering. He reports to Gary Cowger and Jim Queen. Daniel Hancock, 54, becomes vice president of engineering at GM Powertrain, replacing Koerner. He reports to Tom Stephens, group vice president of GM Powertrain. Hancock was CEO of the Fiat-GM powertrain joint venture in Turin, Italy. Gregory Daveson, 43, will head the Fiat-GM powertrain joint venture until its termination.
"These changes will accelerate our efforts to get more great cars and trucks to market faster, to provide more value to our customers and to increase our global sales," Wagoner said.
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Reuters contributed to this report.