The 2006 Ford Harley-Davidson F-150 SuperCab that was unveiled at the North American International Auto Show is the seventh truck in the series of limited edition vehicles.
The first one was introduced 5½ years ago during the annual biker festivities in Sturgis, S.D., when a bunch reporters and Ford execs thundered into town on Harleys.
Since then, the automaker has tried to make each truck a little bigger, a little badder or both.
This time, Ford Division President Steve Lyons pointed out the 22-inch wheels and all-wheel drive capability.
Willie G. Davidson, who has been involved in the styling of each limited edition Ford Harley-Davidson pickup, told me he liked the new F-150 platform. Davidson, who is the grandson of one of the founders of Harley-Davidson, is vice president of styling at the motorcycle company.
He is known simply as Willie G. to Harley owners, who revere him because he helped save the marque with his designs and was one of the corporate officers who bought the company back from AMF Inc.
He's also a car guy and toured the show after the unveiling at the Ford stand.
Because there is a special edition Harley-Davidson Softail motorcycle on display that matches the paint scheme on the truck, it seemed odd not to be outside somewhere in the sunshine.
But if you have to introduce a Harley-Davidson truck indoors, I guess the auto show in Detroit is the place to do it.