If -- or rather when -- Toyota builds a production version of the LF-A supercar concept, it will be a good start.
Since the Lexus brand made its debut here at the North American International Auto Show, it has steadily built a reputation as a genuine premium/luxury make. Adding a $100,000-plus halo car will add to the marque's luster, especially if it has more than 500 horsepower.
But for Lexus to reach the peak and stay there, Toyota needs its own version of AMG, the arm of Mercedes-Benz that builds high-performance versions of several models, or M, which does the same form BMW.
It's great that Toyota has a Formula One racing team developing and perfecting technology that eventually finds its way into Camrys and Corollas. And Toyota Racing Development has produced some dealer-installed packages for a few models, but mostly Toyotas. There was some talk several years ago about tweaking the Lexus GS 400 with dealer-installed packages, but nothing much came of it.
Now Lexus has enough new sporty products coming that could be developed into real competitors for BMW M and Mercedes-Benz AMG models.
Lexus owners shouldn't have to settle for bolt-on performance.