I read your Dec. 13 article on General Motors' Red Tag Sale ("Dealers aren't sold on GM Red Tag Sale").
Our staff is excited about GM's aggressive incentives and national marketing campaigns.
Not all have been great winners, but they were GM's effort to give us something more to talk about and promote. They give us a positive and believable sale in our customers' eyes.
We had a great month with the GM Red Tag Sale. I feel certain that the sales managers and dealers you interviewed did not. As you may or may not know, the speed of the boss is the speed of the crew.