Ian Robertson, managing director of BMW South Africa, takes the top job at Rolls-Royce on Feb. 1.
Ian Robertson, 46, will take over the job from Stefan Krause, the BMW AG board member who temporarily took the post in October.
Robertson will be the third CEO at the automaker in a year. Karl-Heinz Kalbfell resigned in October to take the top job at Alfa Romeo.
Tony Gott, the previous CEO, left Rolls-Royce in May. Gott had been with Rolls-Royce for nearly 20 years.
Robertson is managing director of BMW South Africa. From 1994 to 1999, he was managing director of Land Rover. Before that, he was purchasing director at the Rover Group.
Robertson will take over Rolls-Royce as it is trying to re-establish itself as a luxury brand. The Phantom sedan was the first vehicle introduced under BMW ownership.
The Phantom sells for $332,750, including $3,000 gas-guzzler tax and destination. The United States is Rolls-Royce's biggest market. Rolls-Royce has said that a new convertible will go on sale in 2007.
Rolls-Royce has targeted 2004 worldwide sales of 1,000 Phantoms. In an interview last month, Krause said BMW is not alarmed that Rolls-Royce may not make that target. Rolls-Royce sold 556 cars through October.
You may e-mail Diana T. Kurylko at [email protected]