LOS ANGELES -- Bob Martin, former product planning chief at Hyundai Motor America, has joined a cadre of former Hyundai executives who have jumped ship to Mitsubishi Motors North America.
Martin has been named director of brand marketing. He begins his new job Monday, reporting to Ian Beavis, senior vice president of marketing.
Finbarr O'Neill quit as CEO of Hyundai Motor America to take the top Mitsubishi post in September 2003. Since then, he has hired former Hyundai regional manager Mike Tocci to be his senior vice president and former service director Chuck Halper to perform similar duties.
Martin quit Hyundai shortly after the automaker hired Ford Motor truck veteran John Krafcik as Martin's boss in April.
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