In his four years as Chrysler group CEO, Dieter Zetsche has beefed up profits and vehicle quality and restocked showrooms with new products.
But Zetsche isn't setting the classroom curve.
Key measures offer a mixed report card since DaimlerChrysler CEO Juergen Schrempp ousted former CEO Jim Holden and installed a German management team.
When Zetsche took over his post four years ago this month, Chrysler was losing money, sales and market share. Productivity, dealer relations and product quality had suffered.
Now, Zetsche can point to measurable progress, including the sales success of the boldly styled Chrysler 300. The vehicle's marketplace buzz is hard to measure, but it's a key element in growing confidence at Chrysler.
DaimlerChrysler AG is projecting positive operating income for the Chrysler group this year -- a welcome change after a $637 million loss for 2003. Zetsche's team has improved factory productivity and initial quality. But the automaker still trails key competitors in those areas.
U.S. sales and market share have fallen during Zetsche's tenure. Dealer satisfaction for Chrysler group brands is below the industry average. And while Zetsche vows that fresh products will keep coming, every automaker is saying the same.
Zetsche has hauled Chrysler back as a contender. Pushing nearer to the front of the pack is the next test.
Here's a look at the numbers -- and main players.