DETROIT -- Three weeks into Mercury's "Meet the Lucky Ones" Internet marketing campaign of short films, the brand says it has attracted more than 825,000 visitors to its Web site, www.mercuryvehicles.com. That's more than three times the average number of monthly visitors to the site, Mercury says.
The site that displays the films, www.meettheluckyones.com, has attracted more than 290,000 visitors since the series launched on Nov. 1.
The Internet campaign is intended to appeal to young, urban buyers. The automaker is spending nearly 25 percent of its communications budget for its "New Doors Opened" campaign on digital marketing and customer-relations events, including the Internet films.