HAMBURG, Germany -- Volkswagen aims to boost car sales in southeast Asia to 280,000 units by 2015 as it diversifies from reliance on sated western markets and as a China boom slows, a newspaper reported on Wednesday.
A spokesman for Europe's biggest carmaker confirmed a report in the Braunschweiger Zeitung that VW intended to conquer the southeast Asian market by 2015.
Citing an internal strategy document, the paper said sales in Europe, China and South America should be be stabilized during that period.
"Saturated markets in western Europe force the Volkswagen group to develop the potential of markets that have been hardly tapped until now," the paper quoted the study as saying.
The report said VW was not doing justice to its role as a global player by selling just 2,574 cars a year in the region, in which the car market exceeds 1.4 million vehicles.
It suggested building production facilities in the region, developing special vehicles with that market in mind and building up local cooperation deals.
VW and Malaysia's Proton Holdings Bhd last month unveiled an accord to assemble Volkswagen cars in Malaysia for sale in southeast Asia.
Russia and India are also promising growth markets, the newspaper report said.