Nobody in Europe, it seems, wants the Daewoo brand name on a car.
Even Polish automaker Daewoo-FSO, once the centerpiece of the Korean automaker's European expansion plans, has left the name behind.
The Warsaw factory changed its name back to Fabryka Samochodow Osobowych (FSO) in September. As of that date, the Polish automaker's stylized F logo reappeared on the front of its products, the Matiz and Lanos cars it produces under license.
The renaming -- and the FSO flags outside the factory -- visibly ties struggling FSO to its local roots with passenger-car production going back to 1951. As Daewoo-FSO before the Korean-based Daewoo went bankrupt in 2002, it had stopped using the F logo in 2001.
The Polish operations were left out of the Daewoo assets acquired by General Motors and partners in 2002. FSO's ensuing struggles have made Daewoo unpopular in Poland. Most FSO production is shipped to neighboring Ukraine, where it is sold as the no-brand "Sens."
Says Edyta Wasiluk, head of price research at Eurotax Polska: "Daewoo left sort of a bad taste."
Even GM, which does have the right to use the Daewoo logo, won't. In January, it will rebadge Daewoos as Chevys throughout Europe.