Sirius Satellite Radio Inc. is plugged in to BMW of North America LLC. The broadcaster said Tuesday that its radios with commercial-free programming will be offered as a factory-installed option on the 2006 BMW 3 series.
In a separate deal, Sirius radios will come as a dealer-installed option on the 2005 Mercedes-Benz SLK Roadster.
The satellite radio will have a suggested price of $595 for BMW, but customers will get one year of free service.
Mercedes-Benz customers will pay $679 plus a dealer charge for installation. The radio comes with 14 months of free service and customers have the option of including the Sirius monthly subscription fee into monthly lease payments. Sirius charges about $12.95 per month for the service.
The deals with BMW and Mercedes-Benz are the latest efforts by the company to add subscribers and catch up with rival XM Satellite Radio Inc., part owned and heavily promoted by General Motors.
Sirius continues to make progress. Its radios are offered in Chrysler group, Volkswagen, Audi, Porsche, Nissan, Infiniti and Ford Motor Co. vehicles.
Ford will offer Sirius as a factory-installed option on about 20 of its 2006 and 2007 models. The company is negotiating with Toyota Motor Sales U.S.A. Inc. and Hyundai Motor America to expand service to more vehicles.
Sirius also beefed up its programming to add subscribers by signing a $500 million deal with controversial radio personality Howard Stern.
Sirius satellite radios are now available on the 2005 BMW 5- and 7-series sedans and 6-series coupe. The 2006 BMW 3 series is set to go on sale next summer.