DETROIT -- During the World Series, Chevrolet will run a Spanish-language commercial on English-language broadcasts.
In an effort to reach Hispanic customers, Chevrolet created Subete ("join in"), a campaign that will include national and local advertising.
The commercial "Salute" shows several Chevrolet low riders rising on hydraulics as a new Silverado SS passes.
Chevrolet also will run English-language Silverado ads throughout the Series. Chevy was scheduled to run "Salute" on opening night, Saturday, Oct. 23.
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