Sirius Satellite Radio is on the upswing. That's good because it means XM Satellite Radio, the market leader, will have a competitor.
A big reason for the upswing is that Sirius signed shock jock Howard Stern to a five-year, $500 million contract.
That's not so good, especially for what it says about American culture. The $25-million-a-year baseball player was one thing. But it's quite another to pay $100 million a year to someone whose special "talents" are humiliating others and using language that titillates middle-schoolers but ought to bore adults.
The question for Sirius and for the automakers that have invested in the company and those who sell its system: Is this really the way you want to build this brand?