DETROIT -- As more electronics are added to vehicles, the auto industry needs to come together to achieve three objectives, says the CEO of Robert Bosch GmbH.
1. Reduce complexity.
2. Improve quality.
3. Set common standards.
"The mistake we often make today is that we approach each of these points individually," Bosch CEO Franz Fehrenbach said last week at the Convergence 2004 conference here.
"They are in fact very much connected. If we do not commit to mastering complexity, we cannot achieve common standards or improve quality."
By 2010, about 40 percent of a vehicle's value will come from electronics, he said. But more technology doesn't have to mean more complexity.
Fehrenbach said the industry should focus on "complex, valuable innovations like traction-control and stability-control systems interacting with engine and power controls."
If the industry is to reduce complexity and improve quality, it must set global standards, he said.
Fehrenbach's answer is AUTOSAR.
AUTOSAR is an acronym for Automotive Open System Architecture.
Bosch helped found AUTOSAR a year ago with other suppliers and automakers.
The group wants to define industry standards for basic functions and interfaces in every automotive electronic control unit.
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