Young drivers play musical chairs with a Corolla at a stop on Toyota's "Put It In Play" tour. The event is an effort to reach young buyers by going outside the traditional ride-and-drive format. The 12-city tour uses Toyota vehicles in versions of traditional playground games. About 1,000 potential customers have come to each tour stop. More than 70 percent are between 16 and 35. About 40 percent have requested more information about Toyota vehicles. Toyota says the tour will cost less than $5 million.
Drivers at play
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