Mazda is dialing up an extension of its "Zoom Zoom" advertising theme. The automaker is offering a free digital download of the song as a ring tone for cell phones.
The ring tone debuted in a new Mazda TV commercial. A voice whispers the tag line when a man answers his cell phone.
Robert Davis, senior vice president of marketing and product development at Mazda North American Operations, says Mazda got more than 90 e-mail messages asking how to download the tone. The promotion is scheduled to run through March.
The automaker will mention in print ads a Web site that offers the ring tone download.