DETROIT -- General Motors' Saturn division said on Monday it will offer buyers up to $1,250 worth of optional equipment or an extended warranty to try to boost vehicle sales at the money-losing brand.
Saturn, which recently ended the production of its slow-selling L Series mid-size car, will offer an extended "bumper-to-bumper" warranty of 5-years or 60,000 miles for its 2005 model-year Ion small car, Vue compact sport utility vehicle and the new Relay minivan. Current warranties are limited to three years or 36,000 miles.
Customers can instead opt for $1,000-$1,250 in optional equipment and accessories. The money can also be applied toward upgraded service plans or toward down payments, the automaker said.
Saturn, key to GM for competing in a crowded marketplace, is expected to post weaker U.S. sales this year. Sales are down 21 percent so far this year. But the addition of four new vehicles is expected to boost sales by more than one-third by the end of 2007.