With female consumers leading the growth of U.S. vehicle buyers, automakers are paying more attention to women's magazines.
"Women are absolutely in charge," says Bill Wackerman, vice president and publisher of Glamour, a monthly magazine published by Conde Nast. "The car they drive says as much about them as the shoes they wear and the watch they buy. Manufacturers are targeting women and understanding different types of women who are going to seek out their cars."
Most women use sources other than magazines - most notably the Internet - to research vehicle purchases, various studies show. No large-circulation auto enthusiast magazines are devoted primarily to women and their interest in cars.
Yet women make more than half of vehicle purchases, according to a study conducted for Road & Travel. Fashion and other women's magazines can fill this gap.