DETROIT -- Average spending by Detroit automakers on consumer incentives in the United States fell in September despite aggressive month-end discount programs on older vehicles, an industry group said on Monday.
General Motors led the industry with an average of $4,340 per vehicle in September, Autodata said in a monthly report. That represents a decrease of $39 from the previous month for the world's largest automaker, which posted a 20.5 percent increase in U.S sales in September.
Incentives across the industry averaged $3,120 in September, down a bit from $3,121 per vehicle in August. The average Big Three incentives fell to $4,045 per vehicle in September from $4,140 in August.
The U.S. auto industry posted a 5.8 percent increase in sales in September, boosted by double-digit gains from GM and many other automakers.
DaimlerChrysler's Chrysler division, which posted 10 percent U.S. sales gains last month, spent an average of $3,628 per vehicle on incentives in September. The automaker's incentives fell from $3,865 in August.
Ford Motor Co., whose U.S sales dropped 7 percent for September, spent an average of $3,808, Autodata said. That was down from $3,954 the previous month.